odda / JOURNAL
Digital marketing: where should your business start?
A useful marketing plan starts with your product, your audience and a clear path from an ad to an enquiry.
Define your goal
Choose a priority: enquiries, purchases, bookings or repeat business. Describe your offer and audience. Check that pricing, terms and contact routes are clear on your website and social accounts.
Connect your channels
Social media introduces people to your brand. Search advertising can reach existing demand. Your website explains the offer and receives enquiries. Choose channels around your product, budget and customers' behaviour.
Prepare measurement
Track enquiry sources and the stages from first contact to payment, and agree on analytics access. Click counts cannot replace lead quality assessment. Check for duplicates before combining enquiries from different systems.
Improve using data
Compare ads, pages and offers. Change one specific element and monitor the outcome. Our digital marketing service page explains how we bring strategy, content, advertising and websites together.